Our Mission
To help Chinese-speaking people in New Zealand identify and avoid digital scams, reduce the financial and emotional harm caused by fraud, and build a more informed and safer digital community.
Our Vision
To become a trusted digital safety resource hub for the Chinese community in New Zealand — providing timely, accurate, and practical information in Chinese, and serving as a bridge between the community and mainstream safety resources.
We believe that language accessibility, factual content, and ongoing education are the foundations of a safer digital community.
Three-Year Development Direction
The following outlines our current development direction. Plans will be adjusted based on our capacity and community needs. We are committed to operating with transparency and accountability.
Year One: Establish Platforms & Content Foundation
- Register as a charity and complete compliance requirements (completed)
- Launch official website (nzsafe.org.nz)
- Establish and run our YouTube channel (@NZCNSAFE)
- Produce initial Chinese-language digital safety educational content
- Set up Chinese social media channels (e.g. WeChat)
Year Two: Expand Community Education & Partnerships
- Expand content library to cover more scam types and safety scenarios
- Explore content collaboration with Chinese community groups and media
- Explore community events or online seminars
- Establish feedback and content update mechanisms to ensure timeliness
Year Three: Build Sustainable Operations
- Strengthen governance structure and volunteer support systems
- Explore sustainable funding, including compliant donation channels
- Evaluate service impact and continuously improve content quality and reach
- Consider expanding to broader forms of community support as capacity allows
The above represents our current development direction — it is not a formal commitment or contract. Actual progress will depend on resources, capacity, and community needs. We will file annual returns with Charities Services New Zealand on time to ensure operational transparency.
How We Work
Truthful & Reliable
All content is fact-based, sourced, and verifiable. We do not exaggerate risks or generate unnecessary panic.
Public Good
All content and services are delivered as a public good — free of charge, with no commercial purpose.
Inclusive Language
Chinese (Simplified) is our primary service language. We also provide English content to serve broader audiences.
Continuous Growth
Scam tactics evolve constantly. We commit to continuous learning and content updates to keep the community informed.